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December 2, 2005
By: TOM BRANNA
In collaboration with the Cacherel marketing team, Raison Pure International created the brand identity, secondary packaging and merchandising for new fragrance Promesse. The branding is a modern evolution of the tulip. Using a hologram, light is released from the flower and its silky reflection evokes sensuality and femininity, according to Raison Pure. Lightly metallic color affirms the modern positioning of the brand. Design work included color and material research, and play with light to create the ensemble of merchandising materials.
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